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TOP Copywriting Secrets

SEO Copywriting: 17 Powerful Secrets (Upgraded for 2018)


Understanding Search engine optimization is fantastic.
Understanding Copywriting is excellent.
However, When you're able to do BOTH?
That's When you're able to slap an "S" on your chest...
...because You are going to be unstoppable.
And Now I have something which will make you feel like you have SEO superpowers:
17 Insanely actionable search engine optimization copywriting ideas that you could use at the moment.
Notice: This post was first published in 2015. I recently gave it a much needed upgrade. I also added a lot of new tips I discovered. Enjoy!

When Someone lands on your website from a search engine, two things can occur:
They Either leave away...
...or They stick.
And If people stick on your own webpage such as superglue, Google thinks:
"This Is a fantastic page. Let's give it a rankings boost."
However, When folks leave your site like a sinking boat...
That's When Google drops you like a rock.

The bottom line?
If You want higher rankings, you have to keep people on your website.
How? Bucket Brigades.
Bucket Brigades are words and phrases that keep people on your webpage.
For Example:
You May observe that I tend to use short sentences that end in a colon, like this:

That is a Bucket Brigade.
But Exactly what are Bucket Brigades, precisely?
Bucket Brigades are an old school copywriting tactic that were initially designed to help keep people reading revenue letters.
I've Accommodated Bucket Brigades for SEO content and the results are, well, mad.
In Fact, here's Backlinko's typical time on page:

Yes, That is 4 minutes.
A Good chunk of the above-average Time on Page is because of the fact that I scatter Bucket Brigades into every post.
Now It is time for me to show you how you can utilize Bucket Brigades to enhance your Time Page:
First, Locate an area in your content where a person's likely to hit their browser's "back" button...
...and Add a Bucket Brigade.
Start With your intro.
Here is An instance where I utilized two Bucket Brigades within my intro:

(By The way, the Time On Page for this article is over 5 minutes):

You Also wish to utilize Bucket Brigades at the middle of your articles.

Bottom Line: whenever you've got a section where somebody may get bored and leave, put in a Bucket Brigade.
You Can make up your own Bucket Brigades...or you can use these tried-and-true Bucket Brigade classics:

And -- bada bing, bada boom -- you are set.

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